First Class Store Ltd.

Welcome to First Class Store Ltd, a UK company dedicated to cultivating Ecommerce brands with global reach. We promote the growth of exciting online companies through partnerships that pair experienced leadership with best-in-class products.

Currently, we operate three London-based health & wellness companies in the men’s beauty, foot pain, and child product categories, with plans to expand our footprint into additional industries moving forward.

Our Brands

First Class Store Ltd. manages three online brands in the health, beauty, and child care niche. These companies were carefully selected to join our family of brands for their commitment to quality and unique offerings, and we’re excited to share them with you in greater detail here.

xstance web


Stand Effortlessly All Day.

XSTANCE is a London, UK company committed to alleviating pain caused by Plantar Fasciitis. Despite access to preventative care, Plantar Fasciitis remains one of the most common medical conditions in the world.

XSTANCE’s goal is to alleviate Plantar Fasciitis so everyone can stand, walk, and run without pain to enjoy a higher quality of life. This UK-based company’s commitment to high-quality products and affordable home therapies makes us proud to include them in First Class Store Ltd’s portfolio of brands.


Hair Volume Fast & Easy.

Splendoe is a men’s hair care company based in London, UK. Their first product, Splendoe Volume Powder, offers a hassle-free path to thicker, textured hair. Splendoe’s dedication to delivering innovative men’s hair products at affordable prices makes them a welcome addition to First Class Store Ltd’s portfolio of brands.

splendoe web
beelo web


Restful Nights for Your Child

Beetlo is a UK-based brand that produces character-based night lights for children. The companies’ aim is to help parents build lasting memories with their children through quality time each night.

Every purchase of a night light is paired with an unlimited story subscription that parents can use to put their child to sleep. Better yet, the stories received coincide with the characters printed on the customer’s specific night light. Beetlo’s unique business model and strong mission make it a strong addition to our portfolio of brands.

About Us

Founded in early 2019, First Class Store Ltd. is a holding company for a portfolio of Ecommerce brands.

After an initial success with an orthopedic pillow company, First Class Store Ltd. expanded its online presence with more promising brands in the health and wellness industries. Today, First Class Store Ltd. manages three online brands in the health, beauty, and child care niches.

At First Class Store Ltd., we differentiate ourselves with a fantastic leadership team and consultative approach to brand partnerships, helping us stay steps ahead of the competition. As we continue to grow, we remain excited to offer high-quality products that promote healthy living and improved self-esteem!

Contact Us

For any business enquires please, use the form bellow.
Our representatives will get back to you within 24 hours or less.
+44 02476 98 2707
Office - Unit 101 Brickfields, 37 Cremer Street, London, UK, E2 8HD

© First Class Store Ltd.

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